King, NC (PSI)—Pet Sitters International, creator of Take Your Dog To Work Day®, today announced Petfinder.com and Dog Fancy magazine as the official adoption partner and official publication partner, respectively, for the tenth anniversary of its annual Take Your Dog To Work Day (TYDTWDay®) campaign.
Offering a fun and unique way to promote dog adoptions, the TYDTWDay campaign encourages employers to open their doors to their employees’ canines for one fun summer Friday.
Co-workers without pets are able to witness the human-animal bond when dogs visit their offices on Friday, June 26, and may be encouraged to experience this joy firsthand by adopting a dog of their own
According to PSI president, Patti Moran, the campaign is carried out every year so that the association’s 8,000 members can give back to the communities they serve. This year, the need for dog adoptions is hugely compounded by economic factors.
“Shelter’s everywhere are reporting increases in dogs populations and our goal is to create as many new homes as possible,” Moran said. We are excited that Petfinder.com and Dog Fancy magazine are joining our efforts to spread the word that ‘secondhand dogs’ can offer the first-rate love ..
Last year’s campaign made great strides in promoting the plight of “foreclosure dogs” and encouraging adoptions, garnering extensive media and a surge in traffic at www.takeyourdog.com. Mentions in high-profile publications, such as USA Today and the Wall Street Journal blog, as well as on popular shows such as “Live with Regis and Kelly” bolstered recognition of the campaign.
For the 2009 campaign, Petfinder.com, Dog Fancy magazine and PSI will work together to provide a unique, multimedia experience for businesses, shelters and dog lovers interested in promoting local pet adoption through participation in Take Your Dog To Work Day.
The TYDTWDay web site allows visitors to register participation and access downloadable TYDTWDay resource guides for businesses and shelters, as well as tips for participating and celebrating. This year the site offers an expanded registration feature, allowing international participants to register. Participants can enter their professional pooches in the official TYDTWDay photo and video contests.
This year’s campaign stresses that as people look for ways to do more with less, adopting a dog is one of the basic, most affordable ways to bring joy to a family. Using the site’s Petfinder.com search tool, individuals can locate adoptable pets in their area.
Since 1999, Pet Sitters International has encouraged suitable businesses of all sizes to allow dogs in the workplace on Take Your Dog To Work Day. During a time when many businesses have been forced to cut jobs and decrease benefits, the event is a fun, low-cost “pet perk” companies can offer to boost employee moral and align themselves with a great cause—promoting local pet adoptions.
PSI encourages businesses, shelters and pet lovers interested in learning more about TYDTWDay to visit www.takeyourdog.com for more information.
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